Founded as Miroto Korea by Kyoungsoo Lee in 1992 (the company name was changed into COSMAX in 1994), COSMAX is the global top cosmetic original development & design manufacturer (ODM). For the last 25 years, COSMAX has exerted themselves for fulfilling the promises of three apples: the Apple of Morality, the Apple of Science and the Apple of Beauty.
It invests more than 5 percent of the total revenue into R&D to develop cosmetics, health food products, and medicines. COSMAX products are being exported to more than 100 countries around the world. Today, there are over 350 researchers at COSMAX R&I centers in four countries – Korea, China, USA and Indonesia, accounting for 30 percent of the total manpower.
Celebrating the 25th anniversary of its establishment, VJO presents COSMAX’s new corporate identity design, incorporating the philosophy of three apples and the gravitas of the top global beauty ODM group.
The new CI symbol of COSMAX evolves into three red rings interlocking each other. Each ring embodies the shape of an apple. The trinity ring means strong ties and promises, reinforcing the spirit of three apples as three promises of COSMAX. The symbol is also reminiscent of an Asian seal, the sign of authenticity and authority.
Inspired by Asian Calligraphy, the new wordmark of COSMAX has uniquely delicate, fluidic serif on the base of bold geometric typeface that portrays both the elegance of Asia and the contemporary aesthetics.